Marketing teams know the power of visuals, but when it comes to 3D rendering, who should you trust: a big company or a freelancer/small team? Here’s the reality: both can deliver, but your choice can impact speed, cost, and creativity. Why freelancers or mini teams are winning marketing hearts: 1️⃣ Flexibility:  Tight deadline? Last-minute change? Small teams adapt fast—no endless approvals, no slow-moving processes. 2️⃣ Cost Efficiency:  Big agencies come with big overhead.

This isn't just a pretty picture; it's a look at how seriously cool (and necessary) visualization  is becoming in engineering. Forget using CGI just for a glossy final product shot. We're now diving into the messy, crucial internals, like this super-detailed section of a battery assembly , and tell a richer story. The star of this visualization? A tiny, but mighty, slip ring . It's the kind of component you never see, but without it, the whole system falls apart. For more inf

I really believe turning a concept into a visualization is both an art and a process. For me, it usually starts with CAD, the technical side where every dimension, curve, and surface is laid out. It’s precise and necessary, but honestly, it’s just the skeleton. The real fun begins when it moves into a render. That's where I like to come in. Rendering is where things start to feel alive. Materials get texture, light adds mood, and perspective suddenly tells a story. It’s where

All week it’s renders, revisions, and meetings. Then comes Saturday: plumber, painter, gardener… and apparently part-time architect. This photo shows me with my freshly finished aluminum garden house. 1,000 screws and an impressive vocabulary of curse words later… it’s done. Another project is officially complete. Which naturally means: time to start the next one. 😄

We received excellent support from Max Kulich. The entire process, from the initial inquiry to the finished 3D model, was consistently constructive and positive. We were advised in a knowledgeable and professional manner—exactly what you would expect as a 3D beginner with zero experience in this world and its terminology. Pia Lowatschek, Lowatschek & Regner KG, Austria Having used Max for a short while now, all i can say is 'Amazing' - so easy to work with, very accommodating

Launching a new product soon? Don’t settle for flat visuals. A 3D product animation  lets you showcase every feature, inside and out, before manufacturing even begins. It’s an engaging way to explain complex ideas, impress investors, and build hype on social media. From startups to global brands, companies are turning to 3D visuals because they drive clarity, emotion, and conversions . Your audience doesn’t just want to see  your product, they want to experience  it in unique

2026 is shaping up to be a game-changer for designers and marketing teams. Discover how new tools and smarter workflows can make your visuals pop, and your stories stick. Yes. This was Ai generated. AI Creative Workflows I really believe AI is a game-changer, but let’s be honest—it’s not a magic wand. It won’t solve every creative problem, and it can’t replace thinking through concepts or good design sense. That said, by 2026 I see it helping a lot with generating textures, p

There’s something special about slowing down over a warm coffee and good conversation. For us at Max Kulich, moments like these spark new ideas and remind us why we love what we do: creating with warmth, teamwork, and a personal touch. Find out more about what inspires us at www.maxkulich.com

Animation is evolving faster than ever, and 2026 promises to be a turning point for creators and studios alike. With rapid progress in artificial intelligence, real-time rendering, and immersive storytelling tools, the boundaries between film, game, and virtual experience are blurring. Animators can now visualize complex scenes much faster, and bring characters to life with unprecedented realism. Meanwhile, advancements in procedural animation and simulation are giving artist

If you’ve seen my work, you’re familiar with the finished pieces – clean lines, refined concepts, and attention to detail. But what you rarely see is the process behind them. Not every project goes smoothly. Deadlines, technical constraints, or creative blocks are part of the game. When that happens, I step back – go for a walk with my family, meditate or work in the garden. Ironically, the best solutions often appear when I stop forcing them. At the end of the process, the

As the leaves start to fall and the coffee tastes a little warmer, things are getting cozy here at our Office. Autumn is the perfect time for us to gain new perspectives, and dive into exciting projects with renewed energy. Whether it’s creative campaigns, strategic consulting, or simply good conversations over a cup of tea – we love the mix of focus and inspiration that this season brings. Visit maxkulich.com  to see what’s inspiring us right now. 🍁

Let’s be honest, attention spans are shorter than ever😅. A 360° spin or subtle turntable animation can grab attention in ways a static image never will. Adding motion doesn’t just show  your product — it tells  its story. And storytelling? That’s what usually connects...and sells. Want to know more? Just drop me a message at: studio@maxkulich.com

This is a recent project I finished last month - an Austrian product now available online at Amazon.de . Gabriel asked if I could help...

For designer Matt Walker, I created a set of 3D renderings and a short 360° turntable animation to showcase his new book. The...

In the world of modern product design, visuals speak louder than words. Traditional sketches and flat CAD drawings are giving way to...