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What is Product Visualization?


Product visualization refers to the process of creating realistic and compelling visual representations of products using computer-generated imagery (CGI) or other digital techniques. It is commonly used in various industries, including marketing, advertising, design, and manufacturing, to showcase products before they are physically produced. Product visualization can encompass still images, animations, virtual reality (VR) experiences, and interactive applications.




There are several techniques and tools used in product visualization, such as 3D modeling, texturing, lighting, and rendering, which help in creating lifelike images of products. These techniques allow businesses to present their products in a visually appealing way, providing customers with a detailed and immersive understanding of the product's features, design, and functionality. Product visualization is particularly valuable for online retailers, as it enables customers to explore products from different angles and in various configurations, enhancing the overall shopping experience.


In summary, product visualization is a vital tool that allows businesses to create realistic digital representations of their products, aiding in marketing, design, and customer engagement efforts.


For more information about 3D Product Visualization, you can reach out to me at any time via: studio@maxkulich.com

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