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What is CGI?

CGI stands for Computer-Generated Imagery. It refers to the use of computer technology to create images, visuals, or animations for various purposes, including movies, video games, advertising, and digital media. CGI involves the use of computer software to generate realistic or stylized visuals that might be difficult or impractical to achieve through traditional artistic methods.

In the context of films, CGI is frequently used to create special effects, enhance scenes, or generate entirely computer-generated environments and characters. In advertising and marketing, CGI allows for the creation of realistic product visualizations and immersive brand experiences. The technology is versatile and has become an integral part of many industries, contributing to the creation of visually stunning and captivating content.

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