Guiding the Eye: Visualizing Energy Transfer with Hoerbiger

In technical illustration, it’s not just about showing what’s there — it’s about showing what matters.

That was the guiding principle behind this 3D isometric illustration I created for Hoerbiger, a global leader in performance-defining components.

⚙️ The subject?

A slip ring, discreet but essential — enabling continuous power and signal transfer to industrial robots in a car factory warehouse.

🎨 The visual strategy:

To ensure the slip ring didn’t get lost in the complexity of its environment, I used a minimalist approach:

• The robots and slip ring are fully rendered and highlighted

• The rest of the warehouse is reduced to pure white, abstracted geometry

This technique guides the viewer’s attention precisely where it needs to go — to the core function and value proposition of the product.

📈 Why it works:

In marketing and technical sales, clarity is a competitive advantage. A well-crafted visual like this communicates:

• Function at a glance

• Integration into real-world systems

• Value in a broader operational context

These are the visuals that help engineers explain, marketers persuade, and buyers understand.

If your product is complex, critical, and often overlooked — a focused, strategic illustration can make all the difference.

Let’s connect if you’re looking to visualize the invisible: studio@maxkulich.com