Sometimes simple is stronger than complex

For designer Matt Walker, I created a set of 3D renderings and a short 360° turntable animation to showcase his new book.

The visualization is very minimal — but with strong attention to detail, material, and lighting so the cover art becomes the true hero.

This project reminded me: 3D design doesn’t always need to be complex. When the idea is strong, simplicity does the trick.

Check out the book here: off-field.net

All rights reserved: off-field & Matt Walker

For more information about visualization and animation, please feel free to reach out at studio@maxkulich.com