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What is CGI and How is it Used in Modern Marketing?

What is CGI?

CGI stands for Computer-Generated Imagery. It involves creating still or animated visual content with computer software. CGI is widely used in movies, video games, and marketing to create realistic or fantastical visuals that are difficult or impossible to capture with traditional photography.

How is CGI used in modern marketing?

In marketing, CGI allows brands to create engaging and visually stunning content that captures the audience's attention. It is used to produce high-quality product visualizations, commercials, and promotional materials that highlight features and benefits in a visually appealing way. This enhances brand perception and can lead to increased customer engagement and sales​.

3D Illustration for a client

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