Powering the Future: Visualizing ITER’s PF Coils for Fusion for Energy

In the world of scientific megaprojects, clarity matters just as much as complexity.

I recently had the opportunity to create a poster for Fusion for Energy, visualizing a key part of the most ambitious energy experiment on Earth — the ITER fusion reactor.

The Brief:

Design a 3D poster illustrating the Poloidal Field (PF) Coils, which help shape and control the plasma within the ITER tokamak.

The visuals needed to capture:

• The entire ITER machine, with PF Coils clearly highlighted

• A manufacturing context for one of the coils — giving scale and realism

• A cutaway of the magnet to show its layered inner structure

The Visual Strategy:

This was a technical subject with a broad audience — from engineers and stakeholders to policymakers and the public. To address that, the illustrations are:

• Isometric and clear, to preserve spatial understanding

• Layered, with open structure, to reveal inner mechanics

• Grounded in reality, with manufacturing scenes to connect science with human effort

Why It Matters:

Fusion represents a potential future of clean, abundant energy, and projects like ITER depend on public understanding and support. That’s where visuals like this come in — translating complex engineering into accessible storytelling.

Working with clients like Fusion for Energy is a reminder that great visuals don’t just explain — they inspire.

If you're in energy, R&D, or advanced engineering, and need visual communication that makes your work shine, feel free to reach out: studio@maxkulich.com