Behind the Brand: Making of

From early conceptual sketches to high-end studio shoots, this making-of video captures the creative process, set dynamics, and craftsmanship that define the Addition brand.

Directed by Javier Leguizamo and produced by Max Kulich, this inside look reveals the energy and intent behind every frame, showcasing what it takes to launch a brand that’s more than just a name—it's a statement.

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